by Full Spectrum Marketing | Feb 14, 2017 | Social Media
Let’s talk scheduling and social media. In my line of work, I see all kinds of different approaches to scheduling social media content. Here are the two most common styles of content publishing on social media I see: 1) The DEFCON 1 Method: The content is done and it...
by Full Spectrum Marketing | Jul 13, 2016 | Social Media
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
by Full Spectrum Marketing | Jun 9, 2016 | Social Media
In marketing circles there are many befuddling things. Some are universal. Some are just learned pet peeves. Here is a short sample from my list… QR codes, pointless logo changes (I’m talking about you, Gap), pointless packaging changes (I’m talking about you,...
by Full Spectrum Marketing | Mar 16, 2016 | Marketing, Social Media
When marketing types discuss social media, they mostly mean Facebook marketing. Why? It’s simple. A mere 1.038 Billion people use Facebook everyday across the globe. Yea. Billion. With a B. Daily. If you are in marketing or communications, your job has two parts. Part...
by Full Spectrum Marketing | Mar 9, 2016 | Customer Service, Social Media
Throughout my career I’ve had to hire folks (in fact, I’m hiring three right now!). I have a few favorite, “go to” interview questions I like. My favorite question is met with one of two possible reactions. Reaction one is puzzlement. You know, when the person across...
by Full Spectrum Marketing | Feb 24, 2016 | Marketing, Social Media, Word Of Mouth
The other day my friend (we’ll call him Shawn) said he bought some plane tickets on an airline that shall remain nameless. Shawn said the experience was dreadful… the company’s e-Commerce experience kept annoying him with prompts for crazy things like trip insurance....