by Full Spectrum Marketing | Jul 20, 2016 | Technology
You pick up your newspaper to get the day’s news. The paper has a bunch of ads, and you notice one for the telephone. The ad makes sense, because it’s early in the 20th Century. You don’t have a telephone yet – only the fancy people have one. The ad is designed to...
by Full Spectrum Marketing | Jul 6, 2016 | Marketing
While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...