by Full Spectrum Marketing | Oct 12, 2016 | Brand, Marketing
With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of...
by Full Spectrum Marketing | Sep 28, 2016 | Digital Marketing
It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan, and the digital portion is underfunded consider restricting your approach. Here are a few digital marketing data points you can...
by Full Spectrum Marketing | Sep 21, 2016 | Brand
Well, this is ambitious. Is it possible to effectively articulate the importance of knowing how to position your company in the market in just a few hundred words? Nope. So why am I writing this column on the subject of positioning your business? Because a well...
by Full Spectrum Marketing | Sep 7, 2016 | Customer Service, Facebook
A software platform as powerful as Facebook serves multiple purposes in the world of communications. We all know the value it holds for people connecting with people, for people getting information, and for companies communicating to their audience. Facebook now has a...
by Full Spectrum Marketing | Sep 7, 2016 | Audience, Marketing
A recent study published by the Pew Research Center reported that the number of Americans who read a physical book in the past year is 65 percent. That number is largely unchanged from the last time this study was conducted four years ago. Perhaps more surprisingly,...
by Full Spectrum Marketing | Aug 31, 2016 | Customer Service
Have you ever heard of something called “Parkinson’s Law?” If so, we are going to discuss how it relates to modern customer service. If you aren’t familiar with Parkinson’s Law, it helps us understand the interplay between the effort a task takes and the time a task...
by Full Spectrum Marketing | Aug 24, 2016 | Elections
By now you probably know how much I love marketing and communications. What you may not know is that I love politics almost as much. First it is a study in effective messaging. Politicians are putting out messaging everyday, and not just ads and other traditional and...
by Full Spectrum Marketing | Aug 10, 2016 | Marketing
I love what I do for a living. Part of my job-joy comes from the range of marketing and communications challenges I encounter. While I enjoy global brands and projects, I also enjoy the unique challenges of local, grassroots marketing efforts. Let’s take some time...
by Full Spectrum Marketing | Aug 3, 2016 | Marketing
In all of the media hubbub of the Democratic and Republican Conventions it’s easy to forget what is actually the largest media event on the globe this year – the 2016 Rio Olympics. As a person who loves competitive sports, I definitely enjoy the Olympics. I enjoy them...
by Full Spectrum Marketing | Jul 27, 2016 | Technology
Everyone is nuts for Pokémon Go right now. What began as a joint project for Niantic Labs (a Google company that also has many of the folks who designed Google Maps) and Nintendo has turned into a smash hit that people and company executives both love. For anyone not...
