by Full Spectrum Marketing | Mar 8, 2017 | Business
Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
by Full Spectrum Marketing | Feb 14, 2017 | Social Media
Let’s talk scheduling and social media. In my line of work, I see all kinds of different approaches to scheduling social media content. Here are the two most common styles of content publishing on social media I see: 1) The DEFCON 1 Method: The content is done and it...
by Full Spectrum Marketing | Dec 30, 2016 | Marketing
One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
by Full Spectrum Marketing | Oct 20, 2016 | Marketing
If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...
by Full Spectrum Marketing | Aug 24, 2016 | Elections
By now you probably know how much I love marketing and communications. What you may not know is that I love politics almost as much. First it is a study in effective messaging. Politicians are putting out messaging everyday, and not just ads and other traditional and...
by Full Spectrum Marketing | Jul 27, 2016 | Technology
Everyone is nuts for Pokémon Go right now. What began as a joint project for Niantic Labs (a Google company that also has many of the folks who designed Google Maps) and Nintendo has turned into a smash hit that people and company executives both love. For anyone not...
by Full Spectrum Marketing | Jul 13, 2016 | Social Media
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
by Full Spectrum Marketing | Jun 9, 2016 | Social Media
In marketing circles there are many befuddling things. Some are universal. Some are just learned pet peeves. Here is a short sample from my list… QR codes, pointless logo changes (I’m talking about you, Gap), pointless packaging changes (I’m talking about you,...
by Full Spectrum Marketing | Mar 16, 2016 | Marketing, Social Media
When marketing types discuss social media, they mostly mean Facebook marketing. Why? It’s simple. A mere 1.038 Billion people use Facebook everyday across the globe. Yea. Billion. With a B. Daily. If you are in marketing or communications, your job has two parts. Part...
by Full Spectrum Marketing | Mar 9, 2016 | Customer Service, Social Media
Throughout my career I’ve had to hire folks (in fact, I’m hiring three right now!). I have a few favorite, “go to” interview questions I like. My favorite question is met with one of two possible reactions. Reaction one is puzzlement. You know, when the person across...
