Don’t Forget To Get The Basics Right

Don’t Forget To Get The Basics Right

Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
A Holiday Challenge That Will Transform Your Business

A Holiday Challenge That Will Transform Your Business

One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
Is Your Marketing An Investment or An Expense?

Is Your Marketing An Investment or An Expense?

If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...
How To Reach Youth In Community Elections

How To Reach Youth In Community Elections

By now you probably know how much I love marketing and communications. What you may not know is that I love politics almost as much. First it is a study in effective messaging. Politicians are putting out messaging everyday, and not just ads and other traditional and...
Can Pokémon Go Work For Your Business?

Can Pokémon Go Work For Your Business?

Everyone is nuts for Pokémon Go right now. What began as a joint project for Niantic Labs (a Google company that also has many of the folks who designed Google Maps) and Nintendo has turned into a smash hit that people and company executives both love. For anyone not...
What Facebook’s New Updates Mean For Marketers

What Facebook’s New Updates Mean For Marketers

One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
Not Every Social Network Is Great For Marketing

Not Every Social Network Is Great For Marketing

In marketing circles there are many befuddling things. Some are universal. Some are just learned pet peeves. Here is a short sample from my list… QR codes, pointless logo changes (I’m talking about you, Gap), pointless packaging changes (I’m talking about you,...
Make Facebook Work For Your Business

Make Facebook Work For Your Business

When marketing types discuss social media, they mostly mean Facebook marketing. Why? It’s simple. A mere 1.038 Billion people use Facebook everyday across the globe. Yea. Billion. With a B. Daily. If you are in marketing or communications, your job has two parts. Part...