by Full Spectrum Marketing | Apr 5, 2017 | content strategy
During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10 media platforms over seven days. In total, HuffPo added 1,665 posts to the Internet over that...
by Full Spectrum Marketing | Mar 29, 2017 | Digital Marketing
“Digital advertising sucks.” This is the mantra shouted by many top advertisers over the past year. First it was Procter & Gamble last year. You know, that company that just so happens to be the largest advertiser in the United States. P&G tried an early...
by Full Spectrum Marketing | Mar 22, 2017 | Brand
In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
by Full Spectrum Marketing | Mar 8, 2017 | Business
Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
by Full Spectrum Marketing | Feb 14, 2017 | Facebook
One of my jobs in writing this column is to pass on cool marketing tools to you all. Buckle up, because today we are discussing one of the most interesting and useful digital tools available to anyone – the Facebook Audience Insights tool. First things first, this...
by Full Spectrum Marketing | Feb 1, 2017 | Business
I recently had the distinct pleasure of seeing Warren Buffett speak at an event. The books and articles written about him elevate him to nearly superhuman abilities. Some claim he can see the future, or that he turns everything he touches into gold, or that he can buy...
by Full Spectrum Marketing | Jan 30, 2017 | Conventions
Limited budgets force tough decisions sometimes. Consider the issue of attending a trade show or convention. Trade shows cost a lot. You have the hotel, the show ticket itself (they are usually about $1,000), the food, the car rental or cab, etc. Plus, it’s tough to...
by Full Spectrum Marketing | Jan 19, 2017 | Business
Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing horse, that sound, and decades of Formula One racing success. But, there’s another reality,...
by Full Spectrum Marketing | Jan 13, 2017 | Professional
I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...
by Full Spectrum Marketing | Jan 5, 2017 | Marketing
Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as...