Can Your Business Use Content to Compete?

Can Your Business Use Content to Compete?

During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10 media platforms over seven days. In total, HuffPo added 1,665 posts to the Internet over that...
Gearing to Shake Things Up? Take a Lesson from Cadillac

Gearing to Shake Things Up? Take a Lesson from Cadillac

In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
Don’t Forget To Get The Basics Right

Don’t Forget To Get The Basics Right

Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
Warren Buffett Washes Down Cheetos with Cherry Coke

Warren Buffett Washes Down Cheetos with Cherry Coke

I recently had the distinct pleasure of seeing Warren Buffett speak at an event. The books and articles written about him elevate him to nearly superhuman abilities. Some claim he can see the future, or that he turns everything he touches into gold, or that he can buy...
Quit Dismissing the Value of Conventions

Quit Dismissing the Value of Conventions

Limited budgets force tough decisions sometimes. Consider the issue of attending a trade show or convention. Trade shows cost a lot. You have the hotel, the show ticket itself (they are usually about $1,000), the food, the car rental or cab, etc. Plus, it’s tough to...
Becoming the Best Can’t Be Cheap or Easy

Becoming the Best Can’t Be Cheap or Easy

Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing horse, that sound, and decades of Formula One racing success. But, there’s another reality,...
5 Essential Habits of a Professional

5 Essential Habits of a Professional

I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...
Time for a New Business Resolution

Time for a New Business Resolution

Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as...