by Full Spectrum Marketing | Jul 6, 2016 | Marketing
While there are many great debates in how to execute marketing messaging, today I challenge us to consider the use of fear in marketing. Fear is a frequent trigger in all types of marketing messages and advertising. Usage of fear in communications is designed to do...
by Full Spectrum Marketing | Jun 29, 2016 | Marketing, Video
Of all marketing tactics available to marketers, video is the most impressive, tantalizing, and intimidating. I have a colleague who assesses the marketer’s viewpoint on what makes a quality video with this delightful and convicting analogy – everyone wants Tom Hanks,...
by Full Spectrum Marketing | Jun 22, 2016 | Marketing
Communications is separated into two parts – how we send information and how we consume information. I write a lot in this space about how we send communication. That’s a big part of what marketing is. I don’t, however, spend a whole lot of time on how we consume...
by Full Spectrum Marketing | Jun 15, 2016 | Internet Trends
In the world of Internet and venture capitalism, few names magnetize respect the way that Mary Meeker’s does. Meeker joined the prestigious venture capital firm Kleiner, Perkins, Caufield, Byers (KPCB) around Christmas of 2010, where she works today. She began her...
by Full Spectrum Marketing | Apr 13, 2016 | Digital Marketing
Of all of the fundamental aspects to marketing, search marketing is in the top two most important. If you want to be discovered, search is essential. But, it’s not easily understood. Why? Is it because it leans more science than art? Maybe. Honestly, I blame buzzwords...
