by Full Spectrum Marketing | Mar 29, 2017 | Digital Marketing
“Digital advertising sucks.” This is the mantra shouted by many top advertisers over the past year. First it was Procter & Gamble last year. You know, that company that just so happens to be the largest advertiser in the United States. P&G tried an early...
by Full Spectrum Marketing | Mar 28, 2017 | Advertising, Digital Marketing
By default, I view the world through a prism of marketing intrigue. The result is I tend to examine nearly everything I see with a perceived (or real) angle, and most of the information I consume becomes either analysis or inspiration. Over the years, I have found...
by Full Spectrum Marketing | Nov 16, 2016 | Website
If you want a persuasive and effective website that is easily found online, you need a lot of pages of content that are well optimized for search engines. The content must also be readable and convincing to humans. Search engine rules are constantly changing, and...
by Full Spectrum Marketing | Oct 20, 2016 | Marketing
If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...
by Full Spectrum Marketing | Oct 12, 2016 | Brand, Marketing
With so many highly measurable digital marketing tools and fancy mobile marketing programs and data-based marketing models it’s pretty easy to forget about the old standby marketing methods. For example, when was the last time you considered the value of...
by Full Spectrum Marketing | Sep 28, 2016 | Digital Marketing
It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan, and the digital portion is underfunded consider restricting your approach. Here are a few digital marketing data points you can...
by Full Spectrum Marketing | Aug 17, 2016 | SEO
“I’ve told you a million times never to exaggerate.” That’s one of my favorite examples of hyperbole. If I had a nickel for every time I’ve used that phrase I’d have more than a few nickels. If I earned nickels for every time I’ve been asked, “why does search...
by Full Spectrum Marketing | Jul 27, 2016 | Technology
Everyone is nuts for Pokémon Go right now. What began as a joint project for Niantic Labs (a Google company that also has many of the folks who designed Google Maps) and Nintendo has turned into a smash hit that people and company executives both love. For anyone not...
by Full Spectrum Marketing | Jul 20, 2016 | Technology
You pick up your newspaper to get the day’s news. The paper has a bunch of ads, and you notice one for the telephone. The ad makes sense, because it’s early in the 20th Century. You don’t have a telephone yet – only the fancy people have one. The ad is designed to...
by Full Spectrum Marketing | Jul 13, 2016 | Social Media
One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...
