Can Your Business Use Content to Compete?

Can Your Business Use Content to Compete?

During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10 media platforms over seven days. In total, HuffPo added 1,665 posts to the Internet over that...
Is Your Marketing An Investment or An Expense?

Is Your Marketing An Investment or An Expense?

If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...
3 Stats To Build your 2017 Marketing On

3 Stats To Build your 2017 Marketing On

It’s planning season! Time to forecast next year, and build the marketing plan that will deliver the goods. If you’re building your plan, and the digital portion is underfunded consider restricting your approach. Here are a few digital marketing data points you can...
Olympics Marketing and Communications Testing Ground

Olympics Marketing and Communications Testing Ground

In all of the media hubbub of the Democratic and Republican Conventions it’s easy to forget what is actually the largest media event on the globe this year – the 2016 Rio Olympics. As a person who loves competitive sports, I definitely enjoy the Olympics. I enjoy them...
What Facebook’s New Updates Mean For Marketers

What Facebook’s New Updates Mean For Marketers

One of the trickier elements of being a communications professional these days is dealing with constant change in our channels of communications. When changes are made to Google’s algorithm, or the technology for building a website, we have to take note and adjust on...