We can handle your social media, but we still need your help to make it a success.
Let’s state the obvious: You’re busy.
Our clients come to us for social media help because they are maxed out (and because they know our experts produce stellar, strategic content). While we are happy to take social media off of your hands, you shouldn’t be totally “hands off.” The best social media strategies come from an agency and organization working hand-in-hand.
Let us handle the brunt of the work and help us out with the following:
Know Your Audience And Your Voice
First things first – who are you talking to and how are you talking to them?
Your target audience is the people most likely to engage with your brand on social media. Clearly defining your target audience allows us to choose which social platforms to focus on and spend advertising dollars effectively.
Understanding your primary target audience will then inform the voice we use for your brand. You can think of a brand voice like your company’s online personality that builds brand recognition and curates connection with users.
When we know your company’s audience and brand voice, we can create home-run content that resonates with users and gets you the conversions you need.
Don’t feel like you have a strong handle on your company’s brand? Let the team at Full Spectrum Marketing help you! Our Quickstorm™ meetings will build your brand and position you for success.
Capture Moments In Real Time
One of the best things you can do for your organization’s social media success is taking regular photos and videos throughout the week. It doesn’t have to be anything exciting. In fact, what seems dull to you can be transformed into captivating content by our team.
More and more, we see social trends leaning towards authentic content – less obvious curation, more everyday life. User Generated Content continues to soar because audiences are more likely to trust a friend over a perfectly polished advertisement. When we have a bank of everyday photos or video clips from your organization, we can build content that looks approachable and friendly while still being on-brand and strategic.
Not sure where to start? Try capturing:
- Your company wide meeting.
- Team members drinking coffee in the break room.
- Employees unboxing your latest product.
- Clients and employees chatting in the hallway.
- In this graphic, we created a collage of photos to celebrate a beloved Superintendent’s departure.
Don’t Be Afraid of the Comment Section
Social media is about more than just posting content. It is also a way for your brand to communicate directly with your customers. Many brands shy away from the comment section or their inbox full of unread messages. Here’s why we know that isn’t the best strategy:
According to social media trends for 2024 and 2025, “More than half of users say the most memorable brands on social platforms are those that communicate with their customers. The survey also showed that 76% of social media users value the speed with which a brand replies to a message on social media.”
If you want your brand to be memorable, you should work with us in responding to customers on social media. With our PR experience and your permission, we can handle most of your audience communication. But you can help by being ready to give us context and information when it is needed in a timely manner.
Let Us Try New Things
Social media strategies should be dynamic. While your audience, brand voice, and product should be clearly defined, the way we create content and share it might vary depending on trends, current events, and more.
As your agency, it is our responsibility to watch trends, understand the digital climate, and make decisions that will benefit your company’s online presence. This might mean hopping on trends that seem bizarre to you or switching up the plan for the day based on other factors. Sometimes it also means passing on trends even though they are popular. Either way, we ask our clients to trust us and be willing to adjust when the time is right!
Be Honest With Us
Finally, we want our clients to be honest with us. As much as you may trust our recommendations, we still want you to be comfortable with what your brand is sharing online. If you aren’t proud of what you see when you’re scrolling through your profiles, we are doing something wrong.
We know how to pivot when something isn’t right. So please be honest with us – we promise we can take it!
Social Media Marketing With FSM
Ready for a team of seasoned content marketers to take over your social media? We’d love to chat about forging a new partnership with your organization. Contact us today to learn how we can support you!
