by Full Spectrum Marketing | Mar 22, 2017 | Brand
In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
by Full Spectrum Marketing | Mar 15, 2017 | Strategy
Have you ever seen those dudes walking around with massive arm muscles and skinny legs? They work out hardcore, but they skip leg day. The same thing happens in business. There is an old business concept that I apply to every piece of business I work on. It goes like...
by Full Spectrum Marketing | Mar 8, 2017 | Business
Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
by Full Spectrum Marketing | Feb 14, 2017 | Facebook
One of my jobs in writing this column is to pass on cool marketing tools to you all. Buckle up, because today we are discussing one of the most interesting and useful digital tools available to anyone – the Facebook Audience Insights tool. First things first, this...
by Full Spectrum Marketing | Feb 1, 2017 | Business
I recently had the distinct pleasure of seeing Warren Buffett speak at an event. The books and articles written about him elevate him to nearly superhuman abilities. Some claim he can see the future, or that he turns everything he touches into gold, or that he can buy...
by Full Spectrum Marketing | Jan 30, 2017 | Conventions
Limited budgets force tough decisions sometimes. Consider the issue of attending a trade show or convention. Trade shows cost a lot. You have the hotel, the show ticket itself (they are usually about $1,000), the food, the car rental or cab, etc. Plus, it’s tough to...
by Full Spectrum Marketing | Jan 19, 2017 | Business
Ferrari. What do you think about when you hear that name? The name conjures beautiful images to mind, right? The first few things I think of are the color red, the prancing horse, that sound, and decades of Formula One racing success. But, there’s another reality,...
by Full Spectrum Marketing | Dec 30, 2016 | Marketing
One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
by Full Spectrum Marketing | Dec 7, 2016 | Customer Service
How was your Black Friday shopping experience? Being the marketing nerd that I am, I can’t resist the urge to visit a few stores on Black Friday. The experience in each store varies widely, and often in interesting ways. You can learn a lot about a business, its...
by Full Spectrum Marketing | Oct 20, 2016 | Marketing
If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...