How to Build Your Sales and Marketing Funnel

How to Build Your Sales and Marketing Funnel

We have all heard the term “sales funnel.” A bunch of us have heard of a “marketing funnel.” Few see them as different and equally valuable. Almost no business tracks them and analyzes them. Why is it that so many business people – smart ones, too – talk about...
Can Your Business Use Content to Compete?

Can Your Business Use Content to Compete?

During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10 media platforms over seven days. In total, HuffPo added 1,665 posts to the Internet over that...
Gearing to Shake Things Up? Take a Lesson from Cadillac

Gearing to Shake Things Up? Take a Lesson from Cadillac

In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
Don’t Forget To Get The Basics Right

Don’t Forget To Get The Basics Right

Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
5 Essential Habits of a Professional

5 Essential Habits of a Professional

I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...
Time for a New Business Resolution

Time for a New Business Resolution

Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as...