by Full Spectrum Marketing | Apr 13, 2017 | Marketing
We have all heard the term “sales funnel.” A bunch of us have heard of a “marketing funnel.” Few see them as different and equally valuable. Almost no business tracks them and analyzes them. Why is it that so many business people – smart ones, too – talk about...
by Full Spectrum Marketing | Apr 5, 2017 | content strategy
During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10 media platforms over seven days. In total, HuffPo added 1,665 posts to the Internet over that...
by Full Spectrum Marketing | Mar 22, 2017 | Brand
In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
by Full Spectrum Marketing | Mar 8, 2017 | Business
Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
by Full Spectrum Marketing | Mar 1, 2017 | Marketing, SEO
We cover a lot of ground in On Marketing. An area we have underserved a bit over the past few months is search. Especially organic search. It would be wrong to assume that we haven’t covered that because search is increasingly irrelevant. It’s not. In fact, recent...
by Full Spectrum Marketing | Feb 14, 2017 | Social Media
Let’s talk scheduling and social media. In my line of work, I see all kinds of different approaches to scheduling social media content. Here are the two most common styles of content publishing on social media I see: 1) The DEFCON 1 Method: The content is done and it...
by Full Spectrum Marketing | Feb 14, 2017 | Facebook
One of my jobs in writing this column is to pass on cool marketing tools to you all. Buckle up, because today we are discussing one of the most interesting and useful digital tools available to anyone – the Facebook Audience Insights tool. First things first, this...
by Full Spectrum Marketing | Feb 6, 2017 | Advertising
I like football. But I love advertising. So, when it comes to the Super Bowl, I actually do prefer watching the ads to the game. I found this out about myself years ago, when I would unconsciously shush people when the ads came on, but gab away during the game action....
by Full Spectrum Marketing | Jan 13, 2017 | Professional
I often joke that the difference between being an amateur and being a professional is that professionals have success on purpose. Okay, I’m only half joking. The truth is, everyone has a job. For some people, the ambition ends there. But, professionals take pride in...
by Full Spectrum Marketing | Jan 5, 2017 | Marketing
Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as...
