by Full Spectrum Marketing | Apr 13, 2017 | Marketing
We have all heard the term “sales funnel.” A bunch of us have heard of a “marketing funnel.” Few see them as different and equally valuable. Almost no business tracks them and analyzes them. Why is it that so many business people – smart ones, too – talk about...
by Full Spectrum Marketing | Apr 5, 2017 | content strategy
During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet – posted content on 10 media platforms over seven days. In total, HuffPo added 1,665 posts to the Internet over that...
by Full Spectrum Marketing | Mar 29, 2017 | Digital Marketing
“Digital advertising sucks.” This is the mantra shouted by many top advertisers over the past year. First it was Procter & Gamble last year. You know, that company that just so happens to be the largest advertiser in the United States. P&G tried an early...
by Full Spectrum Marketing | Mar 15, 2017 | Strategy
Have you ever seen those dudes walking around with massive arm muscles and skinny legs? They work out hardcore, but they skip leg day. The same thing happens in business. There is an old business concept that I apply to every piece of business I work on. It goes like...
by Full Spectrum Marketing | Mar 8, 2017 | Business
Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty of this, too. We drill down and stay in the weeds on all of this marketing communications stuff we do....
by Full Spectrum Marketing | Mar 1, 2017 | Marketing, SEO
We cover a lot of ground in On Marketing. An area we have underserved a bit over the past few months is search. Especially organic search. It would be wrong to assume that we haven’t covered that because search is increasingly irrelevant. It’s not. In fact, recent...
by Full Spectrum Marketing | Feb 14, 2017 | Social Media
Let’s talk scheduling and social media. In my line of work, I see all kinds of different approaches to scheduling social media content. Here are the two most common styles of content publishing on social media I see: 1) The DEFCON 1 Method: The content is done and it...
by Full Spectrum Marketing | Feb 14, 2017 | Facebook
One of my jobs in writing this column is to pass on cool marketing tools to you all. Buckle up, because today we are discussing one of the most interesting and useful digital tools available to anyone – the Facebook Audience Insights tool. First things first, this...
by Full Spectrum Marketing | Dec 30, 2016 | Marketing
One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
by Full Spectrum Marketing | Oct 20, 2016 | Marketing
If you see your marketing as an expense, it’s just a line item on your budget. That’s about it. You know you need to do marketing, so you pay for some. It’s not a daily thought, it’s not something you check up on a lot, it’s just something that gets done. A task to...