by Full Spectrum Marketing | Mar 29, 2017 | Digital Marketing
“Digital advertising sucks.” This is the mantra shouted by many top advertisers over the past year. First it was Procter & Gamble last year. You know, that company that just so happens to be the largest advertiser in the United States. P&G tried an early...
by Full Spectrum Marketing | Mar 22, 2017 | Brand
In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact, those numbers sound like a healthy company. At an average price of $62,352.50, that’s $11.3 billion (with a “B”). Which is...
by Full Spectrum Marketing | Mar 1, 2017 | Marketing, SEO
We cover a lot of ground in On Marketing. An area we have underserved a bit over the past few months is search. Especially organic search. It would be wrong to assume that we haven’t covered that because search is increasingly irrelevant. It’s not. In fact, recent...
by Full Spectrum Marketing | Feb 14, 2017 | Facebook
One of my jobs in writing this column is to pass on cool marketing tools to you all. Buckle up, because today we are discussing one of the most interesting and useful digital tools available to anyone – the Facebook Audience Insights tool. First things first, this...
by Full Spectrum Marketing | Jan 5, 2017 | Marketing
Woohoo, it’s 2017! We made it through 2016! Have you made your resolution(s) yet? Have you dusted off the treadmill? (I’m recovering from back surgery at the moment… so that’s my excuse!) Making a resolution is a healthy way to challenge ourselves into improvement as...
by Full Spectrum Marketing | Dec 30, 2016 | Marketing
Sure seems like this year flew by, didn’t it? We have covered a lot of territory this year in On Marketing. As we enter the final couple of weeks in 2016, let’s shift our focus more on the future and plan our efforts for 2017. Because I’m a student of marketing and...
by Full Spectrum Marketing | Dec 30, 2016 | Marketing
One of the reasons I love the holidays so much is that I take some time to think. Everything slows down. Everyone is usually a bit kinder. That’s the way I articulate “the magic” of the holidays. It’s a bit idealistic. But if you look for it you’ll see it, too. It is...
by Full Spectrum Marketing | Dec 7, 2016 | Customer Service
How was your Black Friday shopping experience? Being the marketing nerd that I am, I can’t resist the urge to visit a few stores on Black Friday. The experience in each store varies widely, and often in interesting ways. You can learn a lot about a business, its...
by Full Spectrum Marketing | Nov 30, 2016 | Website
Today is the final piece in a series where we have explored website building from a variety of useful angles. First we examined how we should set and enforce our expectations of a website. Then we explored the common traits that all effective websites have before...
by Full Spectrum Marketing | Nov 16, 2016 | Website
If you want a persuasive and effective website that is easily found online, you need a lot of pages of content that are well optimized for search engines. The content must also be readable and convincing to humans. Search engine rules are constantly changing, and...
